Door hangers are a creative and cost-effective way to promote a brand, service, or special offer. Positioned at eye level, they offer direct engagement for local businesses, hotels, or personal messaging. Double-sided designs make them even more powerful, giving you space for both eye-catching visuals and essential information. By using one side for bold imagery and the other for key details, you can maximise their impact.
In this blog, we’ll share simple tips on design layout, effective content placement, and common mistakes to avoid, helping you create double-sided door hangers that are visually appealing and highly effective.
Why Choose a Double-Sided Door Hanger?
At first glance, a single-sided door hanger might seem enough. But using both sides can greatly improve how your message is received. With double-sided door hanger printing, you essentially double your marketing space without increasing the size of the material.
The benefits of going double-sided include:
- More room for detailed information such as offers, services, or instructions
- Stronger branding with images, logos, and colours on display
- Better engagement from the recipient, who may turn the hanger over to learn more
These are especially useful for industries like:
- Real estate agencies showcasing available properties
- Hotels or holiday rentals providing guest information or promotions
- Service providers like cleaners, gardeners, or takeaway restaurants targeting local areas
Door hangers are also popular alongside items like key card holders in hospitality settings, where both serve to reinforce branding and ensure convenience for the guest.
The Visual Side: Grabbing Attention Instantly
Think of the visual side of your door hanger as the “first impression” – it must grab attention within seconds. This side should be bold, simple, and attractive. The goal is not to explain everything but to make the viewer curious enough to turn it over.
Here’s what works best on the visual side:
- A strong headline or offer: Make your message instantly clear. For example, “10% Off Your First Clean” or “Late Checkout Available”.
- Branding elements: Include your logo, brand colours, and possibly a slogan.
- Striking imagery: High-resolution photos or illustrations relevant to your service help set the tone.
Design Tips:
- Use large, legible fonts with strong contrast against the background.
- Stick to one core message – don’t overwhelm this side with details.
- Keep spacing clean and uncluttered to maintain visual focus.
The visual side is your hook. Whether it’s a bold offer or a professional image, make sure it sparks curiosity.
The Informational Side: Delivering the Details
Once someone flips the hanger over, they’re ready to learn more. This is your chance to provide the necessary information to support your message and prompt action.
Include elements such as:
- Service details: A short explanation of what you offer
- Special offers or discounts: Highlight time-limited deals or package pricing
- Contact information: Phone number, website, email, social media
- Call-to-action (CTA): Encourage them to book, call, visit, or scan a QR code
- QR codes or URLs: Make it easy for the user to take the next step
Layout Suggestions:
- Use headings and bullet points to improve readability.
- Include icons or small visuals to support text and guide the eye.
- Maintain the same colour palette and typography used on the visual side for consistency.
The information side should be just as well-designed as the front, with thoughtful use of space and hierarchy.
Layout Ideas: Info vs Image Combinations That Work
There’s no single formula for door hanger layout success, but some combinations have proven especially effective. Here are a few ideas:
- Visual Front, Informational Back: This is the most common and effective layout. Use the front for a bold headline and image. Use the back for your service breakdown, pricing, and contact.
- Offer Front, Details Back: If you’re running a promotion, place the discount or offer on the front. Use the back to explain terms, conditions, and next steps.
- Brand Image Front, Social Proof Back: Show a professional photo on the front, and use the back for customer testimonials or case studies.
Choose a layout based on your campaign goal – whether it’s awareness, lead generation, or driving immediate sales.
Printing Considerations That Make a Difference
Great design deserves professional execution. The final result of your door hanger printing project depends on the materials and finishes you choose.
Things to consider:
- Paper stock: Heavier paper feels premium and lasts longer, especially outdoors or on busy doors.
- Finish: Gloss gives a vibrant, shiny look ideal for photography, while matte offers a subtle, elegant finish.
- Die-cut shapes: A custom shape, such as rounded corners or a branded cut-out, can make your door hanger stand out.
Always ensure that your artwork includes correct bleed and margin areas to avoid cuts affecting the design. Print quality directly reflects your brand’s professionalism.
Common Design Mistakes to Avoid
To create a successful double-sided door hanger, steer clear of the following pitfalls:
- Overloading both sides with text: Choose one side for visuals and one for information.
- Using low-quality images: Blurry or pixelated graphics damage your credibility.
- Leaving off contact details: This is surprisingly common – always include multiple ways to reach you.
- Inconsistent branding: Make sure colours, fonts, and logos match your other materials like flyers, key card holders, or business cards.
A clear structure and a visual hierarchy make it easy for someone to understand your message without too much effort.
Example: Local Cleaning Service
Imagine a local cleaning service targeting new homeowners. They design a door hanger with a cheerful, clean home image and the tagline, “You Relax, We’ll Handle the Mess.” On the reverse side, they list services (deep cleans, weekly service, end-of-tenancy), pricing, and a 10% discount code.
They include a QR code linking to their online booking system and add a testimonial quote: “Reliable and spotless every time!” Within a few weeks, they report a spike in online bookings and customer calls, all thanks to a well-designed hanger delivered door-to-door.
Conclusion: Create Door Hangers That Do More
Designing double-sided door hangers doesn’t have to be complicated. When done correctly, they offer the perfect balance of eye-catching visuals and clear, helpful information. Remember to keep the visual side clean and bold, and use the back for the finer details that help customers take action.
By pairing great design with high-quality door hanger printing, and considering how these materials tie in with other branded items like key card holders, your business can create an engaging, professional presence from the first point of contact.
For expertly printed door hangers that reflect your brand’s quality and message, VC Print offers a range of custom solutions tailored to your needs.